Check out our Scorching Summer Deals!

Genealogy Boutique & Formals

Amazing Summer Sale

its Hot Hot Hot!

Everything in the store

50% Off!

*Now through Saturday 07/15/09*

No, we're not crazy. We just want you to stock up on all your favorite Summer staples. We have your classic boot cut denim from Citizens of Humanity, the booty lifting power of deliciously dark Paige denim, and the guilty pleasure of the affordable line of designs from Miss Me Jeans. We have the super comfy designs in cotton jersey from Frenzii: flowing maxi dresses, ruffle halter tops, and their best selling tube dress. From Top to bottom, we have everything you'll need this summer, best of all on sale!

psssst.......all our formal gowns are on sale too : )

http://www.itsinhergenes.com/

Jovani 10628

Here at Genealogy, we know that every lady wants to feel beautiful in their gown. Jovani has a way with their designs, to make every girls body look amazing. Shown here in the red/black is Jovani's most classic, timeless design 10628.

The empire waist is detailed with liquid beading and the shoulder straps cross in the back and are also detailed with the matching liquid beading. This satin gown has a high side slit that reveals the leg. The dress also has a slight train that just brushes the floor. Jovani 10628 is an elegant gown for any occasion. Due to Jovani's spectrum of color this gown is available in a rainbow of colors. 10628 is available in white/black, black/gold, black/red, black/white, dark blue/gold, dark brown/gold, fuchsia/gold, gold, green, green/gold, olive/gold, papaya/gold, purple, purple/gold,red/black, teal, and white/black. There hues of vibrant color make this dress breathtaking and you will be sure to dazzle, no matter which color you choose.

http://www.itsinhergenes.com/

Reach a Higher Power with Spanx and their hero. . . Power Panty!

Here at Genealogy we understand that every woman is shaped differently and is unique unto herself. Even the most confident woman has something about herself she wishes was just a little different: slimmer hips, curvier butt, etc. The best way to look good or better in your clothing is to have a good foundation: for those days you need a little lift and smoothing action reach for a pair of Spanx:

Spanx Power Panty: Shown here in nude; available in sizes A-D. Their classic and best selling item, the power panty is perfect for every body shape. With the construction of hosiery, seamless legs, and the curve enhancing power of a shaper, the power panty if perfect for taming the dreaded "lady pooch". Always the hardest part of your stomach to flatten, spanx is perfect for slimming you from the belly button down.

Spanx Higher Power: Shown here in nude; available in sizes A-D. Th e perfect choice for those of you who want all the slimming technology of Spanx, the Higher power features tummy control all the way up to your bust line. Smooth double woven legs eliminate any leg bulges. A reinforced band ensures that it will stay put and in place all day. Best of all they are known for their comfort, no hooks and snaps here.

http://www.itsinhergenes.com/

Night Moves By Allure 5839

Here at Genealogy, we love for our girls to feel fierce and elegant in their gowns. With our variety of designers and styles to choose from, we are sure that you can find that perfect dress that flatters your body.

Shown here is a Night Moves gown by Allure 5839 in a wild zebra print. This gown has an empire waist and a beaded v- neckline. A pink shirred band wraps around the empire waist and creates the hour glass shape that everyone adores. The band meets in the back and joins together with the beaded shoulder straps. The zebra print mainly falls in a diagonal pattern which also helps to create the ideal hour glass shape. The a- line skirt flows slightly away from the body and lightly brushes the floor. This dress is only available in the zebra print but in sizes 0-32. In this Night Moves gown we know that you will feel fierce and elegant showing off your beautiful body.

Jovani 15176 & B155743: The little black dress with big style!

Remember as little girls how we used to play dress up? We'd put on heels and pearls to go to the opera, a wedding, or even just to have tea. Now that you're older there's no reason to not relish every minute of getting all gussied up and heading out. Genealogy is a huge fan of the little black dress, but understands that they can sometimes be blah. So instead of settling for a plain design go bold with a unique look that will stand the the test of time. Check out these looks from

Jovani cocktail:

15176: Shown here in black/nude; also available in white/nude. This classic design has an asymmetrical neckline. Delicate lace creates an overlay from the bodice into the layered skirt. The mini hemline has a gorgeous pattern detail.

B155743: Shown here in black; also available in aqua and fuchsia. This strapless sweetheart cocktail dress has an empire waistline. The bodice is sprinkled with twinkling rhinestones. The fitted skirt has fabulous layers of feathers. This design not only shown off your curves, but enhances them.

http://www.itsinhergenes.com/

Sherri Hill 5006

Sherri Hill's designs have caused a world wide sensation for

the fashionista teen set. Her designs are created to flatter and accentuate every body style. The gowns are made to be bold, glamorous, and flirty but always elegant. From the red carpet and pageant stages to the ball room or prom floor, these dresses are the perfect accessory to an amazing night.

Shown here in sky, this Sherri Hill 5006 is one of her famous cocktail styles. This dress is fully sequined in a vertical pattern. 5006 also has a plunging v neck line and thick straps that mimic the front. The empire waist is detailed with a sequined geometric pattern and followed by vertical sequined lines. The cocktail dress is available in blue, ivory/gold, lemon, mint, and also sky.

www.itsinhergenes.com

Gold Heat Wave: Lafemme 12935

This Summer make a splash at all your formal events with a stunning look from Genealogy & Gigi by Lafemme. In a unique concoction practically poured in gold, you will appear as a beautiful mirage coming off the heat of the evening. Everyone will be gushing over your sexy bold look:

12935: Shown here in gold; also available in orchid and turquoise. This stunning gown will have everyone feeling the heat! A vivacious silhouette, this creation has a plunging v-neckline with straps that join at a sheer back panel. The intricate peek-a-boo detail in highlighted with delicate bead work. A matching empire waistband in sequin and crystal detail define the smallest part of you before skimming the body into an a-line skirt. A dramatic sweep train attaches at the back.

http://www.itsinhergenes.com/