Gold Heat Wave: Lafemme 12935

This Summer make a splash at all your formal events with a stunning look from Genealogy & Gigi by Lafemme. In a unique concoction practically poured in gold, you will appear as a beautiful mirage coming off the heat of the evening. Everyone will be gushing over your sexy bold look:

12935: Shown here in gold; also available in orchid and turquoise. This stunning gown will have everyone feeling the heat! A vivacious silhouette, this creation has a plunging v-neckline with straps that join at a sheer back panel. The intricate peek-a-boo detail in highlighted with delicate bead work. A matching empire waistband in sequin and crystal detail define the smallest part of you before skimming the body into an a-line skirt. A dramatic sweep train attaches at the back.

http://www.itsinhergenes.com/

Coloriffics 551, 5844, and 5884: Sizzle in these Styles!

You've got the outfit picked out for you upcoming event and now you just need to accessorize. Genealogy has the jewelry and everything in between for your style aesthetic. Look to Coloriffics for inspiration from all eras in fashion:

Modern Bling

551: Atlantis- Shown here silver; also available in bronze and gold (sizes 5-11). This fabulous stiletto has a 3 1/4" heel. A high ankle strap joins the toe strap with a waterfall of intricate linked stone detail.

70's A-Disco

5844: Gala- Shown here in silver; also available in gold mixed (sizes 5-11). This platform 3 1/4 heel shoe will pop! Chunky glitter hearkens back to the days of neon floors and feathered hair. Harness the va-va-voom of these fun and youthful shoes by paring them with a frilly mini or a tight pair of jeans.

40's Glam

5884: Connie- shown here in silver; also available in gold (sizes 5.5-11). This mid size 2.5 inch heel is a good essential heel. With a high ankle strap and inter-laced details across the foot, this shoe draws from its Old Hollywood roots: filled with long nights of dancing.

http://www.itsinhergenes.com/

Little Miss Sunshine: Jovani 1552124

Here at Genealogy,we know that every girl wants to feel gorgeous on their special night , no matter what the occasion. We are here to help. With our variety of designers you will be sure to find a gown that suits your fancy. A timeless designer, Jovani has sexy elegant styles that are beautiful and vibrant. Jovani uses elaborate fabrics and stunning hues of color and create their gowns to fit every body shape. Shown here in yellow is Jovani 1552124. This gorgeous laced floral inspired gown is a dazzling sweetheart a-line bodice. This gown is available in black, red, turquoise and also yellow. 1552124 is perfect for a special night on the town or a magical ball. The lace detail adds an elegant Victorian feel and the touch of beads adds a sparkle to this wonderful dress. For more Jovani dresses visit our website.

www.itsinhergenes.com

Lafemme 14198: Looking Hot for Summer!

Summer is officially here and that means warm temperatures, long days, and fun nights. For all your event needs look to Lafemme carried here at Genealogy. They carry a wide array of party dresses, formal gowns, and prom looks:

14198: Shown here in fuchsia; also available in turquoise. This sweet strapless concoction has a sweetheart neckline. An empire bodice is highlighted with a formal belt with bow and brooch. The skirt line falls to just about the knee. With a contrasting white background this fun flirty large scale paisley print is just the thing for weekend parties, birthday celebrations, and graduation get togethers.

www.itsinhergenes.com

A Summer Wardrobe Essential: Frenzii 2333

Like a fashion urban legend the perfect summer dress is always whispered about among gossip circles of fashionistas as the weather warms. Knowing someone who has one or where to get one always relates to a friend-of-a-friend connection. Genealogy Boutique is excited to end the search and introduce you to one of our Summer staples,

this fabulous easy to wear dress from Frenzii:

Frenzii 2333: Shown here in brown; available in Calypso, Punch, Mandarin, and Sapphire. Deceptively simple, this tube dress is the only dress you will need this Summer. A true Chameleon, this top has double elastic construction at the base and top of the bodice ensuring a comfortable fit (one that you won't be tugging at all day). The skirt of this richly hued dress falls around the knee. The styling of this dress lends itself to a casual day around town. Accessorized with gladiator sandals and a chunky necklace you're ready to look effortlessly stylish. Change out the flats for some heels and add a cocktail ring and you're ready for your night out. The versatility of this piece is limitless, perfect for dinner at home with that someone special or night out with the girls, a garden wedding, or late night nuptials this dress is the one piece that will more than pull its weight.

www.itsinhergenes.com

Jim Ball CE431 AB & CE379 AB: Just enough Sparkle

Genealogy Boutique & Formals loves being your one stop shop for everything formal wear to designer denim. For those times you just need the finishing touches, we've got you covered too. With shoes, spanx, and all things that sparkle we know you'll find exactly what you're looking for, maybe with a piece from Jim Ball:

CE431 AB : This indulgent earring has the impact of larger styles, but with the subtly of intricate detailing. This Pave style chandelier creation has the formality to carry its own with any gown but is delicate enough to be equally fabulous with jeans, heels, and a simple t-shirt. A stunning all around earring.

CE379 AB: These stunning earrings have a traditional post back. Triple stones are set in a straight line separated by two upside down tear drops. The crowning jewel for this design is the large pear stone hanging at the bottom. Catching the light from every angle this unique combination of free dangling and set stone work sets a fire showing off the peacock coloring. A true statement earring this design is perfect for everything from that little black dress to your stunning formal gown.

http://www.itsinhergenes.com/

Be the fireworks at your July 4th Celebration: Jovani 155707, B1552111, 155589

On this the last day of June many of us are turning out attention to the fast approaching Holiday: July 4th. Our independence day, it is a time to appreciate our loved ones, our armed forces, and our right to dress ridiculously fabulous! So throw out the plans for the every day BBQ and plan something spectacular. Invite all your best friends and family to a formal gathering. Get all dressed up and see the people you only are able to a few times a year. Everyone will look amazing and will make for great photo albums. Just think, all the yummy down home cooking, but with cloth napkins, and delicious cocktails. Genealogy has the perfect dresses for those of you willing to be bold and try this last minute plan, all from Jovani:

155707: Shown here in red; also available in white and black. Forget the roaring 20's! The 2000's have all the "Wow" with this jazzy number. A plunging neckline is set off with spaghetti straps. The fitted bodice falls to the knee and is covered in layers of fringe. Every movement creates an eye catching swing of the dress.


B1552111: Shown here in white/silver; also available in black/silver, and fuchsia/silver. This bib style cocktail dress with spaghetti straps is set off with contrasting sequin near the bust and outlining the banded skirt feature that is fitted to your curves. Subtle drapery helps to hide any misgivings, assuring you'll be comfortable in this sexy creation all night.

155589: Shown here in purple/blue. This charming baby doll has a boat neckline with thick straps that join at the back. An empire waistline is detailed in a large rosette in matching two tone fabric. the waist is gently gathered and falls to a fun mini bubble skirt.

http://www.itsinhergenes.com/

BG Haute by Scala B18021

BG Haute by Scala is an evening gown company blooming in the prom world. There elegant styles and vibrant color schemes are perfect for summer formals. From weddings to balls, homecomings, and parties BG Haute is an all around fashionable designer. Shown here in royal is a BG Haute design B18021. This one shoulder evening gown has an amazing bodice and an elegant side slit. The diagonal extroverted darts on the bodice creates the ideal hourglass figure. The chic bow accentuating the soft shoulder glows of elegance and class. This gown was made for your natural curves and fierce attitude. Whether you are feeling hot and sexy or delicate and dashing this dress will make a stunning statement no matter what color you crave. The gown is available in gorgeous hues of royal, red, or emerald and sizes 0-18.

www.itsinhergenes.com

The cherry on your outfit sundae: Mary Millsaps, Virginia White, and Golden Stella Earrings

So we're constantly talking about our passion for clothing and how its important to wear what you love and to love what you wear. Well for all of you doting students take note: It's all in the details. From the polish on your nails to the last curl in your hair, we ladies love to plan every detail. Be prepared for every outfit with some colorful earrings from Genealogy. Wooden, metal, mixed media, bright, bold, simple, and intricate, we just received a little of everything in our new earring shipment from our favorite designers.

Wooden Disc Earrings similar to the pair above in versatile earth shades are perfect for Summer's color palette. The best thing about fashion is that today no rules apply. Mix bright candy color clothing with simple lighter hued earrings like this. We have a whole spectrum of colors in right now from Golden Stella and love that this design is simple and complimentary to every outfit. These earrings are light weight and comfy plus they're super affordable.


Currently we have a love affair with all things filigree. In fabulous shiny bright colors, an earring is all you'll need to pair with a simple t and jeans to look polished and chic. Silver, gold, and everything in between: we've got it!

www.itsinhergenes.com

Tony Bowls Paris 19726

Tony Bowls is known for their amazing prints and outstanding colors. His eye for detail is what makes his collections unique. The well-known Paris collection was inspired by the city of love.With romantic styles and delicate fabrics he creates the look of fanciful luxurgy. Tony Bowls Paris collection brings us an elegant style, 19726. This sosphicated gown shown here in yellow, has a sweetheart neckline with beads accenting the bust. The straps wrap around the shoulders and connect to the empire waist. Accenting the open back is a long floral inspired sweep train that flutters as you walk. The empire waist band is also accented with the same floral inspired print. This gown comes in yellow/multi and black/white in sizes 0-26.

www.itsinhergenes.com

You're Invited to meet: Phoebe Couture

Genealogy Boutique is for you ladies. We strive to bring you all the latest in fashion: what's hot, new, and classic. With Summer here in full swing, we know the need for short sassy cocktail dresses is growing fast. To meet that need (and satisfy our love of everything short & sassy) we are introducing a new line for us: Phoebe Couture.

60D1237: This traffic stopper is super fabulous constructed of a geometric modified sweetheart neckline with crumb catcher insert. The bodice of this cocktail length creation has a bold side gathering with stacked bow detail.

60D1262: This super rich cobalt number is stunning. The sweetheart neckline sets off the tailored gathering of the empire bodice. A thin belt cinches the waist before the skirt fall of the skirt ending in a unique tri-ruffle effect with rounded details.

60D1295: This sweetheart concoction has an empire bust line with waist belt. . The straight skirt falls around the knee with embossed fabric.

COMING SOON...

http://www.itsinhergenes.com/

Miss Me :JP5022

Listen up Ladies! For those of you that think that the temperate summer nights are to balmy for your favorite denim, have we got news for you. Classic denim is perfect for those nights out when paired with a cute barely there top and the perfect strappy sandals. Even though here at Genealogy our passion is indulgent, deluxe designer denim we understand the need to count every penny now a days. For those budget savvy fashionista we have the perfect new line of denim for an up and coming designer from the west. Born out of the lone star state the designs from Miss Me jeans are durable, ruff and tumble ready, yet chic enough to wear with all your diamonds. Pictured here is Miss Me style JP5022 in a medium 12 wash ( available in sizes 25-32). The long lean lines of this low rise boot cut are sure to lengthen and slenderize. The front coin pocket and yokes of the rear pocket are details with large crystal. Rear pocket buttons mimic waist band patch in detail with antiqued emblem buttons. The subtle distressing is the perfect compliment to this medium dark wash.

www.itsinhergenes.com

Frenzii 2333: The only dress you'll need this Summer

We here at Genealogy love fashion. Our entire philosophy rests upon the idea that everyone is shaped differently and should embrace their beauty through individuality. You should love the curve of your hip and the fall of your waistline. With that in mind choose fabulous pieces that add to your wardrobe both in variety and flexibility. Frenzii is one of our favorite lines to do just that:

2333: Shown here in chocolate; also available in tons of other colors. This classic tube dress is the quintessential Summer staple. No tugging on this dress, the thick band and gathered construction around the bust ensures a stay-put fit. The flowy skirt falls at or just below the knee. The soft flowing cotton jersey is lightweight. The simplicity of the solid hued design allows for an afternoon shopping. All you'll need is some comfy flats and your fav hold-everything-but-the-kitchen-sink purse. For an evening event trade in those flats for some heels and a few pieces of chunky jewelry.

www.itsinhergenes.com

BG Haute by Scala:B18016

Here at Genealogy we love hot colors and fun designs.We all know that summer is getting hotter and bright colors are in. This one of a kind BG Haute dress will rock out your night with the vibrant purple, turquoise and olive colors. B18016 is a short, strapless dress with a detailed empire waist and a pleated skirt. Under the bust line, matching stones have been placed to create a "belt" that is perfect for the illusion of an hour glass figure. Available in sizes 0-18 in the multi purple , turquoise, and olive.This dress and more BG Haute dresses are available on our website www.itsinhergenes.com .

Summer Essential Pattern: New from Karlie 209224 & 31206

We here at Genealogy have just received a huge new shipment of Karlie fashions! Stunning tops and funky dresses are all waiting for you. Within all the gorgeous options, there are two major standouts. You'll fall in love with the vintage hippy inspired fabric. Forget a pop of color, these pieces utilize the brightest and boldest colors that are hot for summer. This stunning combination will allow you to wear any of your favorite accessories with them: silver, gold, enamel, anything you love.

Karlie 209224: Shown here in red. This Fabulous blouse has a double scoop neck with long flowing sleeves. Ideal for summers that can become hot and humid, it pairs perfectly with a pair of tailored bermuda shorts as well as crisp white slacks.

Karlie 31206: Shown here in Red. Who doesn't love the ease and comfort of a maxi dress? Well with this gown, you'll enjoy a low neckline with halter straps. The bodice has an empire band and a back band of stretch panels. The Flowing dress has a two thick ruffle panels at the bottom. This styling is the choice chameleon for afternoons shopping in comfy flip flops or nights out in fun wedge sandals.

http://www.itsinhergenes.com/

Embracing Summer in warm tone gowns: Jovani Beyond B19647 & B196473

Summer heat brings fabulous parties and celebrations. For those formal events that demand a certain elegance, choose a gown that reflects your sense of fashion while embracing this season's warm golden tones. Always a fabulous choice, Genealogy would like you to consider one of these designs from the incomparable Jovani Beyond:

B196473: Shown here in yellow/multi. This darling gown is a strapless sweetheart design with gathered empire bodice. The waistband is belted in a complimenting floral design of intricate bead work. The gown completes in a semi full swing skirt.

B19647: Shown here in orange/multi. This technicolor dream has an asymmetrical one shoulder fitted bodice. The full skirt falls into a dramatic train.

http://www.itsinhergenes.com/

Panoply 1491001

Here at Genealogy we love for everyone to make a dazzling entrance at every occasion. With Panoply having everything you could imagine for you dream dress, you will be sure to create a sparkle. From elegant to sexy their sophisticated designs are created with jaw dropping colors and amazing styles. With this design, 1491001 you will show off you flirty side with this girly gown. The glitz in this dress will surely shine throughout your night. This dress is a silk chiffon that is form fitting with a deep v neck, side cutouts, and a gorgeous train. 1491001 is fully beaded with iridescent sequins and is available in blue and pink. This dress will definitely show off your gorgeous natural waist and make a statement with the low back and beaded straps. Bring a sparkle to every one's night in this panoply 1491001.
www.itsinhergenes.com

Meet Karlie your new best friend : )

We at Genealogy can't believe June is halfway through! We love warm weather clothing such as cute lightweight tops and easy to wear dresses: long, short, and everything in between. For those of you who have procrastinated on bulking up on Summer staples, have no fear. We have plenty of fabulous options for all your dress needs from Karlie:

6518: Shown here in aqua. This strapless dress is the essence of flirty fun. A fully fitted stretch empire bodice ensures a comfy fit (no tugging on your top here). A gently gathered skirt falls just above the knee .The Pattern fades from solid aqua to a paisley inspired design with bright highlights in bold colors. This dress is the perfect transition piece for shopping in the warm Summer afternoons to pairing with tights for temperate Fall nights.

D7755-C. Shown here in white. This sun dress is super sweet With a straight neckline and thick halter straps. A good standard length, this knee skimming frock is perfect for both day and evening. The simplicity of this dress in both style and fabric allows for you to interpret it into any look you want: Hampton's chic with monochromatic accessories or diva fabulous with bold accent hues in Summer ready colors.

www.itsinhergenes.com

Tiffany 1691009

Tiffany designs are one of a kind made with various colors and styles that are great for all ages. From polka dots to animal prints and ruffles to bows , Tiffany designs are sure to have one especially for you. Here at Genealogy we love for everyone to look fierce on their special night. With this Tiffany design 1691009 you will make a lasting impression of elegance and charm. The high neck halter embellished with black sequins and the colorful empire waist is the perfect way to show off your natural hour glass figure. This dress has a side slit with a pop of vibrant color. Available in purple/white/black and red/white/black. 1691009 also has a gorgeous train underlined with your choice of purple or red.

http://www.itsinhergenes.com/

Lafemme 14219 & 14159: I do... know what I should wear

You've received the invite and now before you know it that wedding you have to go to is upon you. Not sure what to wear? Why not take the guess work out of it by doing what we here at Genealogy would love to: opt for a cocktail dress. No matter the level of formality of any nuptials, a short dress can be styled to match. With a fabulous design from Lafemme, or any of our numerous options in store, you're sure to look amazing and appropriate:

Beach Ceremony

14219: Shown here in yellow/black. This dress has the lines of a more formal dress with a v neckline and low back with crossed straps, but is perfect for a more relaxed affair. A belt adorns the waist with highlighting brooch. The unique pattern of the fabric is perfect for dressy sandals or flats ( a must while walking in the shifting sand). Best of all you can wear this design again to lunch with the gal pals or to date night.

Black Tie

14159: Shown here in black. This classy dress has a v neckline with cross back straps. An empire waistline is detailed in coordinating flat sequin work. An asymmetrical knee length swing skirt completes this graceful creation. With a fabulous pear of strappy heels and some serious bling you're ready to see and be seen.

http://www.itsinhergenes.com/

Jully Kang dresses: sure to get you in a Frenzii

We here at Genealogy have long sung the praises of one of our favorite designer lines, Frenzii. For those of you who are are not already aware and devoted fans let us recap: super comfy cotton jersey fashions with the latest trends are the heart of frenzii's solid color creations. Now imagine the ultimate in ease of wear with super sassy fabulous prints. Jully Kang designer of Frenzii has a line called black label that is just that. New to Genealogy, these fun flirty dresses are perfect for a girls' night out or a romantic night in. They prints can be polished and poised with a few strands of pearls and a pair of peep-toe heels or they can be relaxed and casual with roman sandals and a hobo bag. These unique creations are stunning additions to any wardrobe. Better yet they are well suited for a wide range of women: from starry-eyed young ladies to sophisticated grandmothers.

http://www.itsinhergenes.com/

Here comes the Dress: Jovani 710452, 5434 & 6007

The season has come for barefoot beach weddings and fabulous unions in the park. We here at Genealogy love formal wear and though we are not a bridal house understand that these days a bride needs to be resourceful with her Big Day's budget. For those of you gals looking for a non traditional wedding gown without the traditional price, look no further than Jovani and their stunning line of formal evening wear. Romantic, sexy, or sweet, they have a design for every Mrs-to-be that won't break the bank:

710452: Shown here in white; also available in black, teal, and wine. A fuller style, this princess gown has a strapless sweetheart neckline with ruffle detail. This unique asymmetrical drop waist gown has full gathering the length of the fitted bodice A bow adorns the left side of the gown and the start of the full mermaid skirt. The gown finishes in a slight gathered sweep train.

5434: Shown here in ivory; also available in red and black. A real stunner, this sexy design has a v neckline halter with plunging back. The fitted bodice has meticulous shirring with asymmetrical gathering from the waist to the lower hips with brooch accent. The comfy stretch in this luxurious fabric will unsure ease of movement in this curve-hugging silhouette.

6007: Shown here in white; also available in hot pink, black, and red. This romantic creation has a simple modified sweetheart neckline with straps. The short bodice has vertical shirring detail with an empire waist with contrasting gathering. Delicate bead work in a brooch inspired design highlights the center of the waist. This soft feminine look has a flowing full swing skirt.

http://www.itsinhergenes.com/

Sherri Hill 90006

Here in the low country summer is already here. High temperatures and clear skies bring sunny afternoons and beach outings.For all of your mid year formal events look no further than Genealogy and Sherri Hill, the industries best designer for classic Hollywood glamour:

Sherri Hill 90006 shown here in yellow. The bright hue of this gown is perfect for all complexions. Its perfect for those of you with porcelain or freckled skin as well as someone with richer caramel tones. The strapless neck line will show off you shoulders and create an hourglass figure. The back of the dress is highlighted with a crystal stacked bow. The layered tulle skirt is a full ball gown style. This gown will surely make you feel glamorous whatever the occasion!

http://www.itsinhergenes.com